Corporate philosophy refers to the core values, codes of conduct, and fundamental beliefs that a company establishes for its business operations.

Core values represent our ultimate judgment on the meaning of the enterprise, serving as the fundamental basis for our strategic choices and determinations of right and wrong.

Not only do we create value to share with others, but we also strive to achieve the success and happiness of others; not only do we work hard, but we also keep users in our hearts, always acting in accordance with the Way!

We should not only keep users in our hearts but also employees, suppliers, investors, and other stakeholders, always acting in accordance with the Way.

We firmly believe that everyone possesses endless treasures within their hearts; we firmly believe in the life truth of action and reaction.

Mencius said: "Everyone can become a Yao or Shun." Wang Yangming said: "The way of the sage is self-sufficient in my nature." Human potential is like an ocean, while the developed abilities may be less than 1%.

Everyone can verify this truth through purifying and enlightening the heart, continuously improving their pattern and realm in practice, thereby constantly enhancing and amplifying their achievements. In this way, life becomes more meaningful, and human achievements become limitless.

When encountering difficulties at work, we will face them with confidence and courage.

As the saying goes: "You reap what you sow." What kind of cause you plant, what kind of effect you'll get; what kind of action you take, what kind of reaction you'll receive.

Love given returns as love, blessings sent come back as blessings. Whether at work or in life, as long as we genuinely love our family, customers, and colleagues, what we harvest will inevitably be love. We believe that no pain, no gain, and efforts will surely be rewarded.

When facing grievances at work, we won't be trapped by immediate gains and losses.

Kazuo Inamori said, "To achieve great things, one must possess self-igniting passion." Many colleagues cannot fully utilize their abilities or achieve performance at work. Careful analysis reveals that either they don't recognize that "everyone possesses endless treasures" and don't believe they are self-igniting material, or they don't believe that "every action has a reaction," resulting in their ignition point being too high.

Extending core values to all stakeholders forms our code of conduct.